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In-vehicle gaming with controller

In-vehicle Entertainment System

Immersive Gaming

2021–2023

“Customers can enjoy a growing selection of games on the touchscreen, available through Google Play, including the racing game Asphalt Nitro 2. For a more immersive experience, they can even connect a Bluetooth-enabled gaming controller....”

"Play from anywhere in the vehicle! The games are designed to be played from the front or back seat while the vehicle is parked, even without being within arm's reach of the touchscreen...."

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Zoom UI collage inside vehicle screens
Context

Role

Information Architecture HMI Specification Interaction Design

Design Challenge

This project involved a highly complex interaction pattern that pushed the boundaries of in-vehicle entertainment design. The goal was to enable users to:

  • Pair multiple controllers to the vehicle through the settings menu
  • Cast a game from the center stack to the panoramic display
  • Multitask seamlessly while gaming is active

Complexity stemmed from ensuring that these advanced capabilities were both intuitive and efficient for end users. This required addressing multiple layers of navigation, hardware integration, and simultaneous task handling—while maintaining clarity and ease of use. The feature went through numerous design iterations, rigorous testing, and close collaboration with engineers to validate feasibility and performance.

My Contributions

I helped shape the information architecture to deliver a clear, logical, and user-friendly experience despite the complexity of the feature

  • Creating user flows, sitemaps, and navigation models to structure information and interactions
  • Aligning content and functionality with both user mental models and business goals
  • Collaborating closely with researchers, engineers, visual designers and product managers to identify pain points and uncover opportunities
  • Establishing scalable interaction patterns and contributing to the design system to ensure consistency and future adaptability
  • Delivering a smooth transition from early wireframes to high-fidelity screens and production-ready specifications
Gaming