Design Challenge

This project involved integrating Webex, a third-party application, into Ford’s in-vehicle digital environment. The work required intensive cross-company collaboration between Ford and Cisco, as well as coordination with multiple internal teams, including developers, the driver distraction team, and other stakeholders. With many different teams and points of view involved, the challenge was to align diverse priorities, maintain a consistent user experience, and ensure the design met both safety and technical requirements.

My Contributions

As the lead product designer representing Ford, I worked closely with Cisco designers, Ford developers, and the driver distraction team to adapt the Webex app for in-vehicle use. My responsibilities included:

• Hero screens to establish the visual and interaction direction.
• Exploring and evaluating multiple design options to balance usability, safety, and technical feasibility.
• Presenting and refining concepts through leadership reviews to align stakeholders and secure approvals.
• Actively participating in testing to validate the design, ensure smooth functionality, and meet in-vehicle safety standards.